Consumer Sentiment Report: Food Transparency & Recall Responsiveness
Does Your Brand Inspire Trust & Loyalty?
Consumers are more informed than ever about the food they eat, as well as who creates and supplies it. This means that with just a few taps of a screen, consumers can immediately learn nearly anything they would ever want to know about a food company, its ethical practices, animal treatment, and labor practices. What they learn has an impact on what brands they choose — and choose to stick with — to fill their plates and feed their families.
Understand What Your Consumers Crave
Download Trustwell’s 2024 Consumer Sentiment Report: Food Transparency & Recall Responsiveness to learn how consumer demands are changing, what they want when a food product is recalled, and how transparency can differentiate your brand in a competitive market.
Insights From 2K Consumers
Get inside the mind of today’s food consumers to discover what they want from brands. We polled over two thousand consumers and collected response data on everything from labelling to recall response.
What a Recall Really Costs You
The average recall costs a food company $10 million in direct costs. Uncover additional insights into ways your withdrawal response impacts your brand’s image and bottom line.
A Closer Look at Labeling
Understand what information customers expect to see on food packaging and learn how transparent labeling practices can keep you front and center in consumers’ minds — even on a crowded shelf.
Attract Consumers & Protect Your Brand
Get six essential communication strategies for helping consumers understand how their food is produced, handled, and delivered to build lasting brand loyalty.
Everything You Need to Earn — and Keep — Consumer Trust
See Your Supply Chain
See exactly where your product is at all times and increase visibility into your entire supply chain by 75%.
Ensure Food Safety
Increase the percentage of suppliers who are compliant to your QA, food safety, and business standards by up to 50%.
Resolve Recalls Fast
Communicate recalls and stock withdrawals across your supply chain and cut execution time in half.